October 30, 2026 | FILE ID: NDG-301
NDG Active Pet Owners
Reach households associated with pet ownership and interest in pet-related products. This audience can help marketers introduce food, accessories, grooming, veterinary services, and other pet-focused offerings. Geographic and household selections may make local or specialized campaigns more relevant. Confirm the pet categories and contact fields available for your campaign.
Available quantities
- Total universe: 22,903,887
- Gourmet Pet Food Buyers: 3,456,013; Pet Product Buyers: 9,833,082; Email Addresses: 22,895,423
Data availability & quality
- Contact methods: email address, postal address, phone number
- Email validation: electronically validated
- Phone verification: checked against phone company records and the National Do Not Call List
- Address certification: Post Office Verified, NCOA Scrubbed, CASS Certified
Data freshness & delivery
- Updates: every 30–45 days
- Delivery: 24–48 hours after order confirmation
- Formats: CSV, Excel, PDF, or Word
- Minimum order: 5,000 records
Available selections
Age of Child Present, Age, Credit Card Holder, Donor, Education, Gender, Geography, Home Value, Homeowner, Income, Language, Length of Residence, Marital Status, Pet Magazine Subscriber, Presence of Children.
Quantities and data specifications are taken from the supplied data card and should be confirmed for a specific order.